# Swavy

> Swavy is an AI-native influencer marketing platform that automates the full creator pipeline — discovery, outreach, negotiation, briefing, and performance tracking — for brands and agencies. The system runs autonomously with optional human approval checkpoints at every major milestone.

Swavy is used by more than 100 brands and agencies worldwide, with an agency service that has deep focus on the GCC. The platform supports Instagram, TikTok, and YouTube and offers English and Arabic campaign workflows. Pricing is credit-based (1 credit = $0.025), starting at $30/month Starter, with Pro ($150), Business ($500), and custom Enterprise tiers; annual billing includes 2 free months. Credit costs per action: matched creator 70, outreach 40, negotiation 40, brief 40, post tracking 50, gifting/coupons 40, creator evaluation 0. Integrations include Gmail, Shopify, TikTok, Salla, and WooCommerce.

## Product

- [Homepage](https://swavy.com/): Overview of Swavy's five-stage agentic pipeline (matchmaking → outreach → negotiation → briefing → performance) with human-in-the-loop approval checkpoints, and a summary of pricing tiers.
- [Pricing](https://swavy.com/pricing): Credit-based plans with per-action credit costs, seat counts, support tiers, and an agency multi-brand management add-on.
- [Platform](https://swavy.com/agency/platform): Product page covering creator discovery, automated outreach, real-time performance tracking, and direct creator payments — for both brands and agencies.
- [For agencies (GCC)](https://swavy.com/agency/services): Agency-focused pitch for performance-based influencer marketing in the GCC — 25,000+ vetted regional creators, Arabic & English support, Mashrooq compliance, multi-client campaign management for Dubai, UAE, and Saudi Arabia.
- [For creators](https://swavy.com/creators): The creator-side of the platform — 12,000+ creators receive brand gifts, exclusive coupons, AI-powered brand matching, and secure payments.

## Case studies

- [F&B brand in Saudi Arabia](https://swavy.com/case-studies/food-beverage-saudi-arabia-ongoing-campaign): Driving traffic and sales for a leading F&B brand through performance-based influencer marketing (2025–2026, ongoing).
- [Beauty brand managing 100 influencers with 1 person](https://swavy.com/case-studies/gcc-beautybrand-ai): How a GCC beauty brand used Swavy's AI agents to scale creator management with a single operator.
- [Esports World Cup, China audience](https://swavy.com/case-studies/ewc-china-2025): How Swavy drove 70% Chinese attendance to the Esports World Cup in 2025.
- [GCC airline performance campaign](https://swavy.com/case-studies/gcc-airline-2025): How a leading GCC airline used Swavy to turn influencer content into measurable website clicks across India, China, Indonesia, Malaysia, and MEA.
- [GCC tourism government entity](https://swavy.com/case-studies/india-china-indonesia-malaysia-mea-2024-2026): How a GCC tourism authority scaled influencer marketing across India, China, Indonesia, Malaysia, and MEA (2024–2026).

## Blog

- [Influencer marketing statistics in the GCC, 2026](https://swavy.com/blog/influencer-marketing-statistics-in-the-gcc-2026): Market sizing and benchmarks for the GCC creator economy.
- [What is performance-based influencer marketing? (2026 Guide)](https://swavy.com/blog/performance-based-influencer-marketing): Explainer on the performance-based model — pay-for-results creator campaigns.
- [Top TikTok influencer marketing platforms in Dubai (2026)](https://swavy.com/blog/top-tiktok-influencer-marketing-platforms-in-dubai): Comparison of TikTok-focused platforms operating in the Dubai market.
- [Best influencer marketing platforms in the GCC (2026)](https://swavy.com/blog/best-influencer-marketing-platforms-in-the-gcc): Comparative guide to influencer platforms across the Gulf region.
- [Best performance-based influencer marketing platform in the GCC (2026)](https://swavy.com/blog/best-performance-based-influencer-marketing-platform-in-the-gcc): Deep-dive on performance-based platforms specifically for GCC brands.

## Free tools

- [Engagement rate calculator](https://swavy.com/engagement-rate-calculator): Compute a creator's engagement rate from followers and average interactions.
- [Brand fit checker](https://swavy.com/brand-fit-checker): Assess how well a creator's profile and audience align with a brand.
- [Authenticity checker](https://swavy.com/authenticity-checker): Detect fake followers or inauthentic engagement on a creator account.
- [Hashtag analyzer](https://swavy.com/hashtag-analyzer): Analyze hashtag performance and reach for content planning.

## Legal

- [Privacy policy](https://swavy.com/privacy-policy): How Swavy collects, processes, and stores personal data.
- [Businesses terms of service](https://swavy.com/businesses-terms-of-service): Terms governing use of the Swavy platform by businesses and agencies.
- [Creators terms of service](https://swavy.com/creators-terms-of-service): Terms specific to creators participating in campaigns through Swavy.

## Optional

- [Sign up](https://web.swavy.app/auth/signup): Create a Swavy account.
- [Login](https://web.swavy.app/auth/login): Sign in to the Swavy web app at web.swavy.app.
- [Book a demo](https://meetings-eu1.hubspot.com/swavy/demo): Schedule a product demo with the Swavy team.
- [Help center](https://swavy.freshdesk.com/support/home): Documentation and support articles.
- [Status](https://status.swavy.com): Real-time platform status and incident history.
- [Contact](mailto:support@swavy.app): Email support@swavy.app for inquiries.
- [Instagram](https://www.instagram.com/swavyapp/): @swavyapp on Instagram.
- [TikTok](https://www.tiktok.com/@swavyapp): @swavyapp on TikTok.
- [LinkedIn](https://www.linkedin.com/company/swavyapp/): Swavy company page.