EWC; China; 2025
70% of Esports World Cup Event Attendees Were Chinese. Here's How Swavy Made It Happen.
Background & Challenges
The Esports World Cup 2025 event was taking place in Saudi Arabia. With Chinese esports fans representing the world's largest gaming community, EWC needed to convert online interest into ticket event sales fast.
How Swavy Helped
Swavy activated and managed gaming creators across China, focusing on one thing the competition couldn't: identifying creators whose audiences were genuinely likely to convert, not just watch.
1
Campaign Setup & Platform Onboarding:
Swavy onboarded EWC’s team on to the platform and set up campaigns by defining creator profiles, guidelines, objectives, and compliance requirements
2
Engagement-Driven Creator Selection:
The team filtered by watch time over follower count, identifying creators whose audiences were attentive and more likely to act. Watch time, unlike likes, signals genuine interest — the kind that leads to a purchase decision
3
Content Creation & Posting:
Creators produced content ahead of the event to build anticipation and drive ticket sales, submitting it directly through the platform for compliance checks and EWC approval before going live
4
Publishing & Real-Time Performance Tracking:
Approved content was published and monitored in real time, providing full visibility into performance across all creators
Results & Impact
Conclusion
Reach is easy. Conversion is hard. Swavy does the hard part.
By focusing on deep engagement over vanity metrics, Swavy identified Chinese creators whose audiences didn't just watch, they showed up in Saudi Arabia.
The 70% figure isn't a content stat. It's a business outcome.
Ready to see what Swavy can do for your campaigns? Book a demo →
