Approve your creator shortlist
Review the AI-ranked shortlist with full profiles, audience demographics, and match scores. Approve the creators you love or give feedback to refine the search.
AI that sources and activates creators
Swavy’s AI handles the entire creator marketing pipeline: matchmaking, outreach, negotiation, briefing, and performance tracking.
The full influencer stack,
on autopilot
Swavy’s AI covers every stage of the influencer value chain. Here’s what happens from campaign brief to measurable results.
AI-powered creator matchmaking
Describe your campaign goal and Swavy searches millions of profiles across Instagram, TikTok, YouTube, and more, ranking the best matches by compatibility score.
Scouting
I want to find fitness influencers with good engagement rate
Swavy
Sure, Here are some creators:
Finding creators...
@jamesvlog
Spain
.
780K followers
97% fit
@juliavlog
France
.
590K followers
93% fit
Outreach
Can you start the outreach for all the creators in the list?
Swavy
Sure, I’m going to draft the initial outreach for 20 creators and confirm here when I’m done
Sending emails...
Personalized outreach & follow-ups
The AI sends hyper-personalized outreach, auto-follows up, handles replies, and moves warm leads forward without manual effort.
Autonomous negotiation
The negotiation agent knows your budget and creator rates, defends your limits, closes deals autonomously, and summarizes every deal for your review before activation.
Negotiation
Instagram DM
@layla
I usually charge $900 for a 2-post deal.
Swavy
We can offer $700 plus performance bonuses of up to $100 if the posts exceed 5% ER.
@layla
Deal at $700 flat and I'll add a bonus story on day 3.
Campaign
Brief for @Jenny
Deliverables:
2× feed posts + 3× stories
Posting window:
April 4–6
Key messages:
Comfort meets elegance
Hashtags:
#[Brand] #SpringCollection
Content deadline:
April 2 for review
Brief sent
Awaiting content
Awaiting posting
Briefing & campaign coordination
Once a deal is signed, the agent sends personalized briefs, collects content, manages revisions, and coordinates posting. No back-and-forth emails required.
Real-time performance tracking
After content goes live, the performance agent pulls reach, engagement, conversions, and coupon data to surface what’s working. Understand true ROI per creator, not just vanity metrics.
Performance tracker
Total reach
120K
Engagement rate
6.4%
Coupon redemptions
847
Campaign ROI
3.2×
You choose where to step in
The agents run on autopilot. But at every major milestone, you can review, approve, or redirect before things move forward. Full autonomy, on your terms.
Matchmaking
Checkpoint 1
AI outreach
Negotiation
Checkpoint 2
Briefing
Checkpoint 3
Performance
Approve deal terms & budgets
The agent presents a deal summary for each creator negotiated rate, deliverables, timeline. You approve the deals you want to activate. Nothing is committed without your go-ahead.
Approve content before it goes live
Review creator content, request changes, or approve for posting. The agent coordinates all revisions and manages posting timelines you just click approve.
Core features
Everything your team would do, automated
Businesses choose Swavy because it simplifies the complexity of influencer marketing
AI creator matching
NLP-powered search across millions of creator profiles with audience quality scoring, brand safety checks, and deep- niche filtering.
Autonomous negotiation
AI negotiates within your budget, benchmarks rates, counters offers, and closes deals; summarised for your approval before activation.
Real-time performance
Live dashboards showing reach, engagement, coupon redemptions, and ROI attribution per creator. First-party and third-party data integrated.
Creator payments
Automate your creator payments. Define payment terms and get transparent ROI measurement.
Multi-brand management
Agencies manage multiple client campaigns from one dashboard, with white-labeled reporting and clear client-level access controls.
Custom checkpoints
Define exactly where you want approval gates. Run fully autonomous, or require human sign-off at every milestone; it's your call.
Integrations
Connects with your CRM, analytics, and reporting stack. HubSpot, Salesforce, Google Analytics, Shopify, WooCommerce and more.
Proven impact
Trusted by 500+ growing companies worldwide
Swavy is my go-to for influencer campaigns. Its AI search finds creators that fit my brand almost instantly, and the setup and onboarding were straightforward.
Patrick S.
CEO & Co-founder
G2
Swavy’s AI platform makes influencer marketing far more efficient — creator discovery, outreach, campaign management, and reporting all save us real time as we scale.
Mirabelle M.
Marketing Director
G2
Their AI centralized all our influencer marketing in one platform and made creator discovery much simpler and faster.
Ramy E.
Manager
G2
Swavy has reduced the time it takes to launch campaigns by streamlining creator sourcing, coordination, and campaign setup.
Rony A.
Content Creator
Capterra
An amazing platform with very good customer support — it consistently helps us reach the right influencers for our campaigns.
Tracy D.
Management Consulting
Capterra
Seamless and easy to use. It consolidates creator discovery, outreach, and reporting into one unified workflow.
Nicolas J.
Marketer
Capterra
Frequently asked questions
Get answers to common questions here.
What is Swavy's AI influencer marketing platform?
Swavy is an AI-powered platform that automates the entire influencer campaign pipeline (discovery, outreach, negotiation, briefing, and performance tracking) while keeping you in control through approval checkpoints.
How does AI influencer matchmaking work on Swavy?
Can the AI negotiate with influencers on my behalf?
Do I lose control when the AI runs my campaigns?
What results do brands see with AI-powered influencer marketing?
Which platforms does Swavy's AI support?