Performance tracking
Real-time creator ROI in one dashboard
Stop reconciling spreadsheets after every campaign. Swavy auto-pulls reach, engagement, story metrics, conversions, and coupon redemptions, and gives you per-creator ROI live.
What you get
Live dashboards
Reach, engagement, watch time, conversions, redemptions, refreshed continuously, not nightly batch jobs.
Per-creator ROI
Cost-per-engagement, cost-per-conversion, and ROAS per creator and per platform, with refunds netted out.
Click tracking
Per-creator trackable links with click analytics by date, country, referrer, and device.
Coupon attribution
Per-creator coupons auto-attribute redemptions on Shopify, WooCommerce, and Salla.
Story-level insights
Story-level breakdown from OAuth-connected creators.
Comment sentiment
Real-time positive / neutral / negative breakdown per hashtag, with AI-generated highlight summaries.
Goal pacing
Set impression, click, or sales goals per campaign; live pacing bars show whether you'll hit them at current trajectory.
Stakeholder reports
CSV, Excel, and clipboard exports for stakeholders.
Benchmark overlays
Every metric ships with a niche-and-tier benchmark line so 4% engagement reads as 'good for beauty mid-tier', not just '4%'.
Auto-imports, not manual entry
Stop screenshotting analytics
We pull metrics directly from Instagram, TikTok, and YouTube via creator OAuth. No more weekly screenshots, no more 'send me your analytics, please' emails, no more pasted numbers that may or may not match the platform of record.
Attribution that holds up
Coupon and link attribution that works
Trackable links with click analytics by date, country, and referrer; coupon attribution on Shopify, WooCommerce, and Salla. See which creator drove which sale across your connected stores.
Sentiment, not just volume
Comment sentiment per campaign
Live positive / neutral / negative sentiment breakdown across creator post comments. AI-generated highlight summaries call out tonal shifts before they show up in social listening reports or end up in a stakeholder email.
Reporting that lands
Reports your stakeholders actually open
CSV, Excel, and clipboard exports go straight to clients, brand leads, or finance, with stakeholder-friendly metric framing so a CMO sees ROI and a creative director sees content highlights.
Live, not lagging
Catch problems while the campaign is still running
Most teams find out a campaign underperformed during the post-mortem, far too late to fix anything. Performance tracking pages you the moment a sentiment shift turns negative or a code redemption pattern looks off. Intervene in hours, not weeks.
Frequently asked questions
Which platforms support auto-import?
Instagram (Feed, Reels, Stories), TikTok (Videos, Stories, Live), and YouTube (Videos, Shorts) via creator OAuth. Pinterest and X are supported via manual upload on Enterprise.
How fresh is the data?
Story metrics arrive within 24 hours of expiry. Coupon redemptions and click events flow in within seconds.
How does click tracking work?
Each creator gets per-campaign trackable links. Click analytics by date, country, referrer, and device flow into your campaign dashboard alongside engagement metrics. Links are short, brand-domain-able on Enterprise, and rotate per campaign so old links don't pollute new attribution windows.
Can I track multiple Shopify stores?
Yes. Connect as many Shopify, WooCommerce, or Salla stores as your brand needs. Coupon redemptions, order data, and revenue attribute back per creator across all of them, with per-store, per-region, and roll-up views. Multi-currency revenue normalizes to your reporting currency automatically.
Can I set goals and track pacing live?
Yes. Set impression, click, or sales goals per campaign or per creator. Pacing bars show whether each creator is on track, with auto-alerts if they fall behind. Goal pacing is a first-class object, not a spreadsheet you maintain on the side.
What about comment sentiment, how accurate is it?
Sentiment classification runs at 92-95% accuracy on confident classifications across English, Spanish, French, German, Portuguese, Italian, Arabic, and Turkish. Low-confidence comments are flagged for human review rather than auto-classified, and you can manually override any classification with the change logged for the audit trail.
What export formats do you support?
CSV, Excel, and clipboard exports. Reports archive in-app on Pro and Enterprise so stakeholders can pull the last version any time.
How do benchmarks work?
Every metric carries a niche-and-tier benchmark line drawn from 10K+ recent campaigns on the platform, segmented by niche, region, follower tier, and deliverable type. A 4% engagement rate reads as 'top quartile for beauty mid-tier' instead of just '4%', so stakeholders can interpret performance without you writing context every week.
