F&B; Saudi Arabia; Ongoing Campaign 2025–2026
Driving Traffic and Sales for a Leading F&B Brand in Saudi Arabia Through Performance-Based Influencer Marketing
Background & Challenges
After seeing strong early results with the pilot campaign, our F&B client in Saudi Arabia moved from a one-time influencer activation campaign with Swavy to a fully ongoing, always-on influencer marketing strategy, powered by Swavy's AI platform and running throughout 2025 and 2026.
3 challenges included
1
Low ROI from fixed-fee influencer campaigns: The F&B client in Saudi Arabia was relying on traditional fixed-fee influencer collaborations without driving consistent traffic and/or sales
2
Limited tracking and attribution: The brand lacked clear visibility on which creators were driving clicks and conversions, limiting its ability to measure ROI and optimize campaigns
3
Difficulty scaling results: Performance was inconsistent and not scalable, with no structured approach to identify, retain, and grow high-performing creators
How Swavy helped
1
Campaign Setup & Platform Onboarding:
Swavy onboarded the F&B client in Saudi Arabia, defining creator profiles, campaign guidelines, objectives, content briefs, and compliance requirements
2
Performance-Based Hybrid Model:
Creators were engaged under pay-per-click, pay-per-order, and pay-per-sale models, directly linking performance to results and driving measurable ROI
3
Real-Time Monitoring & Management:
Each creator received a unique tracking link, enabling both the brand and creators to monitor clicks and conversions on the platform. Swavy centralized all campaign operations and analyzed performance daily, enabling timely optimizations and data-driven decisions
4
Ambassadors & Top-Performing Content:
Swavy identified top-performing content and converted high-performing creators into long-term ambassadors, driving scalable results. The brand also repurposed top content across its own channels
5
Integrating Salla:
Swavy integrated with the F&B client's Salla store to seamlessly track orders and conversions, ensuring accurate attribution
Results & Impact
Conclusion
The shift to Swavy’s always-on, performance-based influencer model turned influencer marketing into a scalable sales channel for the F&B brand in Saudi Arabia.
With real-time tracking and a hybrid pay-per-performance structure, the brand gained full visibility over ROI. The shift toward ambassador partnerships and content repurposing further strengthened long-term value, transforming high-performing creators into consistent growth channels.
As reflected in the strong CPC, expanding ambassador base, and steadily increasing ROAS, the campaign not only delivered immediate results but also built a sustainable framework for ongoing growth.
Ready to move from fixed-fee campaigns to performance-based influencer marketing? Book a demo →
