70% of Esports World Cup Event Attendees Were Chinese. Here's How Swavy Made It Happen.

Background & Challenges

The Esports World Cup 2025 event was taking place in Saudi Arabia. With Chinese esports fans representing the world's largest gaming community, EWC needed to convert online interest into ticket event sales fast.4 challenges included

How Swavy Helped

Swavy activated and managed gaming creators across China, focusing on one thing the competition couldn't: identifying creators whose audiences were genuinely likely to convert, not just watch.

Results & Impact

Conclusion

Reach is easy. Conversion is hard. Swavy does the hard part.

By focusing on deep engagement over vanity metrics, Swavy identified Chinese creators whose audiences didn't just watch, they showed up in Saudi Arabia.

The 70% figure isn't a content stat. It's a business outcome.

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