How the Saudi Tourism Authority scaled influencer marketing using Swavy’s platform
Client Name: Saudi Tourism Authority (STA)
Industry: Tourism / Government
Services: Influencer Marketing Campaigns
Markets: India, China, Indonesia, Malaysia, MEA
Campaign timeframe: 2024-2026
Background & Challenges
Swavy partnered with the Saudi Tourism Authority (STA) to support Saudi Vision 2030 by promoting tourism through influencer campaigns across India, China, Indonesia, Malaysia, and MEA.
4 Challenges included
1
Position Saudi Arabia as a leading global leisure destination across diverse international markets
2
Gain clear visibility into influencer campaign performance across multiple agencies and platforms
3
Manage influencer campaigns manually through WhatsApp coordination and spreadsheets, creating inefficiencies and slowing reporting
4
Track influencer content, performance metrics, and campaign insights without a centralized platform
How Swavy helped
Prior to Swavy, STA managed influencer campaigns across multiple agencies using manual coordination through WhatsApp, emails, and spreadsheets. With Swavy’s platform, the entire process became centralized, automated, and significantly more efficient.
Approach:
1
Campaign Setup & Platform Onboarding:
Swavy onboarded STA and its agencies onto the platform and set up the campaigns by defining creator profiles, guidelines, objectives, and compliance requirements
2
AI-Powered Influencer Discovery & Brand Approval:
AI shortlisted influencers based on metrics such as engagement rate, average watch time, audience demographics, and geographic reach. The final influencer selection was approved by STA
3
Content Submission:
Approved creators then produced content based on the campaign briefs and submitted it through the platform
4
Content Review & Compliance Check:
AI checked all submitted content for compliance with campaign guidelines, with STA conducting the final review and approval
5
Posting & Performance Tracking:
Approved content was published and performance was monitored on the platform across all creators in real-time
6
Analysis & Optimization for Influencer Persona:
AI leveraged performance data and sentiment analysis to generate data-driven influencer personas across markets and platforms
Results & Impact
Using the Swavy platform, the campaigns moved beyond traditional awareness metrics such as views to focus on high-intent engagement signals such as saves and link clicks.
130+
Influencers Activated
1.2K+
Pieces of Content
510M+
Video Views
4.9%
Engagement Rate
500K+
Bookmarks/Saves
205K+
Links Clicks
“Visitor numbers from these markets grew by more than 15% year-over-year, well above the growth levels we experienced in previous years.”
Senior Executive at STA
Conclusion
Swavy transformed the Saudi Tourism Authority’s influencer marketing operations by centralizing campaign management, creator discovery, and performance tracking within a single platform.
This shift allowed STA to transition to a more structured, data-driven, and scalable influencer marketing approach, improving visibility across campaigns and strengthening collaboration between agencies.
