US; Beauty Brand; Pay per view
How a US Beauty Brand Exceeded Its Reach Goals by 32%
The challenge
A leading US beauty brand partnered with Swavy to launch its latest collection and generate millions of organic video views.
The objective was clear: maximize visibility while eliminating the risk of paying fixed creator fees for content that underperformed.
What we did
Swavy deployed its AI agents to identify, vet, and recruit creators through a data-driven, performance-based approach.
Swavy’s technology analyzed their historical Reels and video performance, using median video views to establish reliable performance benchmarks, predict potential reach, and determine suitable creator compensation.
Only creators meeting clearly defined performance criteria were shortlisted, ensuring the campaign was built around proven content performance.
The brand retained full control, approving every creator and piece of content before publication.
Through direct creator account integrations, Swavy automatically tracked video views for 30 days after publication, providing transparent, verified performance data.
The results
The four-week campaign exceeded expectations:
2.65M
Organic video views delivered
$10.9
Organic CPM
114K
Engagements, exceeding expectations by 40%
The takeaway
The brand only paid for actual views delivered, making its influencer marketing investment measurable, transparent, and performance-driven.
