US; Fashion Brand; Pay per order
Pay for Orders, Not Posts: How a Global Fashion Brand Turned Creator Content into 3,200 Tracked Orders
The challenge
A global US fashion brand wanted to turn influencer marketing into a measurable sales channel, shifting from paying creators for content to paying only for actual orders generated.
What we did
Swavy’s AI agents identified, recruited, and briefed creators across TikTok and Instagram, using a performance-based model where creators earned a commission for every order generated.
Each creator received a unique discount code and trackable link, enabling real-time attribution of sales. The brand retained full control, approving both creator selections and content before publication.
The results
3,200
Orders
$156,000
In attributed revenue
$12.50
Cost per order (CPO), 17% below their target
The takeaway
Creators earned on every order they drove, so the ones who converted kept posting, and nothing was paid for content that did not sell.
