US Haircare Brand; AI
322 Creators Live in One Month: How a US Haircare Brand Scaled UGC and Analyzed Every Comment
The challenge
The US brand wanted hundreds of nano-creators posting with sentiment tracked across every comment. Sourcing, vetting, and contracting at that scale by hand takes months, and reading thousands of comments is beyond any team’s capacity.
What we did
Swavy’s agents matched creators on audience quality and brand safety, ran compliance and contracting in parallel, and tracked every post on a live dashboard. Creators produced comedic, product-in-hand videos with captions alongside three branded buzz videos. Once the content was live, the agents analysed more than 13,000 comments for sentiment and themes.
The results
322
Creators live in one month across Saudi Arabia and the UAE
359
Posts
3.8% · 4.5%
Engagement rate on Instagram · TikTok
13,000
Comments analysed: 69.6% positive, 21.4% neutral, 9% negative
What the comments told us
By analyzing over 13,000 comments, Swavy identified recurring consumer questions about whether the products were suitable for different hair types, particularly curly, oily, and damaged hair.
This revealed an opportunity for the brand to strengthen its product positioning and address consumer uncertainty.
The actionable insight: Develop hair-type-specific messaging, partner with creators representing different hair needs, and produce educational content demonstrating how the products work for each audience.
