First-party metrics
Real metrics from real OAuth connections
Most creator marketing platforms scrape what's publicly visible. Swavy connects directly to creators' Instagram, TikTok, and YouTube accounts via OAuth, surfacing metrics that scrapers can't see at all.
Instagram
TikTok
YouTubeWhat you get
Story-level insights
Story-level insights from OAuth-connected Instagram creators.
Instagram profile activity
Bio clicks, calls, texts, emails, and directions, broken down by action type so you know exactly what creator audiences are doing.
TikTok view metrics
Per-video view metrics aggregated across recent videos.
YouTube view duration
Average view duration in seconds and as a percentage, the metric YouTube creators actually optimize for.
Granular audience demographics
Age, gender, country, and language breakdowns at a granularity scrapers cannot match across all major platforms.
Flows into Projects and Campaigns
All first-party metrics surface as native columns in Projects and as charts in campaign performance dashboards.
Encrypted OAuth tokens
Tokens are stored on a separate, SOC 2-compliant server, encrypted at rest with scoped permissions and a full audit trail of every read.
What you cannot get from scraping
Metrics only OAuth connections can surface
Scrapers see what is publicly rendered on a profile page. OAuth connections see the metrics creators see in their own analytics, and those metrics are the ones brands actually need to evaluate spend.
Connected creators get better deals
A flywheel built on verifiable data
Creators who OAuth their accounts surface as higher-confidence matches, command better rates because their data is verifiable, and convert more often because brands trust the numbers. Verified data lifts the whole marketplace.
Built on the official APIs
Powered by Instagram Login API, TikTok Business API, and YouTube Data API
Every first-party data point flows through the official platform APIs with scoped OAuth permissions. No reverse-engineered endpoints, no terms-of-service gray areas, just the same APIs the platforms built for partners.
Frequently asked questions
Which metrics are unique to first-party connections?
Story-level insights, profile activity actions (bio clicks, calls, texts, emails, directions), TikTok per-video view metrics, and YouTube average view duration in seconds and percentage. None of these are visible to scrapers.
What about creators who do not connect their accounts?
Unconnected creators still surface in discovery using our 200M+ creator dataset and publicly available metrics. Connected creators rank higher in confidence and command better rates because their data is verifiable end-to-end.
How are OAuth tokens stored and protected?
Tokens live on a separate, SOC 2-compliant server, isolated from the rest of the application. They're encrypted at rest with scoped permissions limited to the analytics endpoints we need, every read is logged in a per-creator audit trail, and creators can revoke access from their platform settings at any time.
How does first-party data differ from public-data sources?
Public-data sources provide broad coverage (200M+ creators) using publicly visible signals and statistical inference. First-party OAuth data covers only connected creators but surfaces metrics scrapers cannot see and removes the inference gap. Most teams use both: public data for breadth, OAuth for depth on shortlisted creators.
Can first-party metrics power performance reporting?
Yes. All first-party metrics flow into project columns and campaign performance dashboards automatically, so brand-side reporting reflects the same numbers the creator sees in their own analytics.
