Instagram
TikTok
YouTubeStory-level insights
Story-level insights from OAuth-connected Instagram creators.
First-party metrics
Real metrics from real OAuth connections
Most creator marketing platforms scrape what's publicly visible. Swavy connects directly to creators' Instagram, TikTok, and YouTube accounts via OAuth, surfacing metrics that scrapers can't see at all.
What you get
Instagram profile activity
Bio clicks, calls, texts, emails, and directions, broken down by action type so you know exactly what creator audiences are doing.
TikTok view metrics
Per-video view metrics aggregated across recent videos.
YouTube view duration
Average view duration in seconds and as a percentage, the metric YouTube creators actually optimize for.
Granular audience demographics
Age, gender, country, and language breakdowns at a granularity scrapers cannot match across all major platforms.
Flows into Projects and Campaigns
All first-party metrics surface as native columns in Projects and as charts in campaign performance dashboards.
Encrypted OAuth tokens
Tokens are stored on a separate, SOC 2-compliant server, encrypted at rest with scoped permissions and a full audit trail of every read.
What you cannot get from scraping
Metrics only OAuth connections can surface
Scrapers see what is publicly rendered on a profile page. OAuth connections see the metrics creators see in their own analytics, and those metrics are the ones brands actually need to evaluate spend.
Story-level insights from OAuth-connected Instagram creators
Profile activity: bio clicks, calls, texts, emails, directions
TikTok per-video view metrics
YouTube view duration in seconds and as a percentage of video length
Connected creators get better deals
A flywheel built on verifiable data
Creators who OAuth their accounts surface as higher-confidence matches, command better rates because their data is verifiable, and convert more often because brands trust the numbers. Verified data lifts the whole marketplace.
OAuth-connected creators rank higher in discovery
Verified metrics support premium rate cards
Brands get higher confidence, creators get higher offers
A flywheel that rewards transparency on both sides
Built on the official APIs
Powered by Instagram Login API, TikTok Business API, and YouTube Data API
Every first-party data point flows through the official platform APIs with scoped OAuth permissions. No reverse-engineered endpoints, no terms-of-service gray areas, just the same APIs the platforms built for partners.
Instagram Login API for Instagram insights
TikTok Business API for video and account analytics
YouTube Data API for channel and video performance
Scoped tokens, audited reads, encrypted at rest
Frequently asked questions
Get answers to common questions here.
Which metrics are unique to first-party connections?
Story-level insights, profile activity actions (bio clicks, calls, texts, emails, directions), TikTok per-video view metrics, and YouTube average view duration in seconds and percentage. None of these are visible to scrapers.
What about creators who do not connect their accounts?
How are OAuth tokens stored and protected?
How does first-party data differ from public-data sources?
Can first-party metrics power performance reporting?
