Multi-brand management

Many brands, one workspace

Built for agencies, holding companies, and in-house teams running multiple brands. Each brand gets its own data, creators, and reporting, with agency-wide visibility on top.

Switch brand workspace

4 brands
L

Lumi Beauty

8 members · 12 projects

Active
N

Northwind Apparel

5 members · 6 projects

B

Brio Fitness

4 members · 9 projects

G

Glimmer Skincare

3 members · 4 projects

What you get

Brand profiles

Brand profiles, each with its own team and data. Spin up a new brand with its own creators, projects, briefs, and reporting.

Per-project brand scoping

Each project is scoped to a single brand workspace.

Per-brand creator visibility

Roster creators surface only in the brand workspace they were sourced for.

Per-brand custom fields

Each brand can define its own custom fields, Brand A tracks 'video duration,' Brand B tracks 'voice-over yes/no.'

Role-based access per brand

Same teammate can be admin on Brand A, viewer on Brand B, and excluded from Brand C. Roles include admin, manager, and viewer.

White-label custom domain

Agency clients see your domain (e.g. partners.youragency.com), your logo, your brand colors, and branded PDF reports.

Agency-level audit log

Cross-brand actions, role changes, and admin overrides logged at the agency level. Exportable for client compliance audits.

For agencies running real volume

Replace the spreadsheet juggle, finally

Most agencies run multiple client brands across creator marketing, paid social, and influencer outreach. Most of that lives in spreadsheets, scattered Notion docs, and shared Slack channels. Swavy gives every brand a real workspace with per-project brand scoping and per-brand customization.

Per-brand workspaces with their own creator rosters
Per-brand custom fields, dropdowns, and reporting views
Top-line management view across brands

Manage your brands

Agency
Brand #1
Brand #2
Brand #3
Generate reportsShare creators listsCreate briefs
Campaign briefsCreate contracts
Invite your team
Generate reportsInvite creators

Quick brand spin-up

Spin up a new brand workspace

Adding a new client brand should be straightforward. Click 'Add brand,' name it, invite the right teammates, and you're ready to source creators. Per-brand templates clone your standard outreach voice, brief structure, and negotiation envelope from a sister brand if you want a head start.

Quick new-brand spin-up
Optional template clone from a sister brand workspace
Auto-create default custom fields, dropdowns, project structures
Invite teammates with role-scoped permissions

Per-project brand scoping

Each project lives under one brand

Each brand workspace has its own creators, contracts, custom fields, and contact data. Suitable for clients with competitor-isolation considerations (e.g. running two competing CPG brands simultaneously).

Brand workspaces scoped per project
Suitable for clients with competitor-isolation considerations
Projects · Fitness Q3
CreatorCountryERStatus
@stretchwithlena
🇺🇸 US4.1%Shortlisted
@kerryleemoves
🇬🇧 UK5.8%Contacted
@thatfitcoach
🇦🇪 AE3.6%Closed
@juliavlog
🇫🇷 FR4.2%Shortlisted

Control what you share with the brand

Search
Engagement rate
Average likes

White-label your way

Branded experience for clients who expect your logo

Agencies that present as a platform need to look like one. White-label includes a custom domain (partners.youragency.com), your logo throughout, your brand colors on the dashboard, and branded PDF reports for client deliverables. Available on agency add-on tier.

Custom domain with auto-issued SSL
Your logo, your brand colors throughout the dashboard
Branded PDF reports for client-facing deliverables

Agency-wide governance

Audit logs, role controls, and compliance ready

Agency-level audit logs capture cross-brand actions, role changes, and admin overrides. Exportable to client compliance reviews. Role-based access per brand means a manager can be admin on Brand A and excluded from Brand B without juggling multiple logins.

Agency-level audit log (1-year retention on Enterprise)
Role hierarchy: admin / manager / viewer
Per-brand role assignments per teammate
Exportable for client compliance reviews

Audit trail

Reply agent · 12:04 PM

Read

Inbound email from @kerryleemoves

Filter

Marked as untrusted input · system rules locked

Plan

Counter-offer within $5,000 ceiling

Action

Reply drafted · awaiting send

Frequently asked questions

Get answers to common questions here.

How do I bill brands?

One Swavy subscription per agency, billed to the agency. You decide how to invoice your brand clients downstream, retainer, fixed fee, or pass-through — the platform side is a single bill on the agency account.

Is there a brand limit?

What about white labeling?

How does per-brand scoping work?

How do credits work across brands?

Can I customize what each brand sees?

What happens to data if a brand churns?

Try Swavy now

Start taking control of your influencer marketing today

Try Swavy now

Start taking control of your influencer marketing today

Try Swavy now

Start taking control of your influencer marketing today