Beauty
Beauty marketing that scales as fast as your launches
Match with the right makeup, skincare, and haircare creators in seconds. Source tutorials and before/after content, run synchronized launches, and track sales per creator.
The challenges we hear most
Aesthetic fit is non-negotiable in beauty
Generic discovery tools can't tell minimalist clean girl from maximalist drugstore haul.
Launches need 20-50 creators in days, not months
Sephora drops, holiday gifting windows, and seasonal launches don't wait for slow sourcing.
UGC libraries empty out faster than you can fill them
Tutorial, swatch, and before/after content needs a constant pipeline, not one-off sprints.
Inclusive shade and skin-type representation
Audience-side skin tone and concern matching is hard to do without proper demographic data.
What changes with Swavy
AI brand-partnership fit
AI brand-partnership fit score (0-100%) on every creator, weighted against your brief and category.
Skin-tone & demo filters
Match audience inclusivity goals with precise demographic and skin-tone-bracket filtering.
Tutorial UGC pipeline
Always-on tutorial, swatch, and review content for product education and ad creative.
Launch-window coordination
Stagger or sync 30+ creators around Sephora drops, holiday gifting, and seasonal beats.
Per-shade revenue tracking
Custom Project columns for shade, formula, or finish so you see which SKU each creator moves.
Before/after rights captured
Briefs lock in usage rights for transformation content so you can repurpose into ads and PDPs.
Built specifically for your team
Brand fit scoring matches your aesthetic, clean girl, maximalist, K-beauty, glam, not generic 'beauty' keywords
Filter by audience skin tone, age, language, region, and beauty subniche
Capture tutorial, swatch, and before/after UGC with rights for ad reuse
Multi-currency creator payouts post-delivery via bank transfer, IBAN, SWIFT, or Whish
First-party Instagram story metrics surface which creators actually drive product saves and link clicks
Custom Projects columns track shade, finish, and formula sent to each creator
AI search by aesthetic, describe a vibe in natural language and get ranked matches
Launch-day post coordination with timed publishing across creators
Multi-deliverable briefs for tutorial + swatch + GRWM in one flow
Built-in compliance fields for FTC disclosure and skin-claim guardrails
Our last launch needed 40 creators inside two weeks across four shade ranges. Swavy's aesthetic search and shade-bracket filters got us a shortlist in an afternoon, work that used to take our agency two weeks.
Senior creator marketing manager
Indie skincare brand, Series B
Frequently asked questions
Can I filter creators by audience skin tone?
Yes. Audience skin-tone brackets are available alongside age, gender, region, and language. Useful for inclusive launches and shade-specific campaigns.
How do you handle aesthetic fit beyond keywords?
Brand fit scoring uses bio, metrics, and interests to produce an AI brand-partnership fit score (0-100%) per creator. You describe your brand and tone; the AI ranks creators by fit.
Do you support before/after content rights?
Yes. Briefs include explicit usage-rights blocks for transformation, swatch, and tutorial content. You set the duration and platforms; the creator's countersignature is captured in the contract.
Can we coordinate around a Sephora or Ulta launch?
Yes. Synchronized post-day windows, staggered teaser sequences, and embargo controls are built into the brief flow. The AI agent reminds creators of post times and confirms publication.
How do you handle FTC and skin-claim compliance?
Mandatory disclosure language is enforced in the brief. You can require specific claim wording and disallowed claims; submissions are auto-checked before approval.
What about audience saturation across multiple campaigns?
Projects flag creators who have run with you in the last 90 days so you avoid over-fishing the same audience. Roll-up reports show frequency at the brand level.
Can the AI handle product seeding mass-sends?
Yes. Bulk seeding flows source 100+ creators, send personalized outreach, collect shipping, and track posts back to seeded items, all without manual ops.
How quickly can we get started?
Most teams launch their first campaign within 5 days. Discovery and outreach can happen on day one, the AI agent shortlists creators while your team finalizes the brief.
What about platform coverage?
Discovery covers Instagram, TikTok, and YouTube. First-party metrics flow in via OAuth where the creator connects.
Do you support international creators?
Yes, global discovery across 200M+ profiles, multi-currency payouts, and language-aware filters for non-English markets.
