DTC startups

Run a 50-creator program with a 2-person team

AI handles discovery, outreach, negotiation, briefing, and reporting. You ship products and approve the agent's work. Plans from $95/mo, no agency, no ops hires.

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The challenges we hear most

You don't have a creator marketing team yet

But you need creator content to scale acquisition past Meta and TikTok ads.

Agencies are expensive and slow

$15K/month minimums and 6-week onboardings kill DTC margins and momentum.

Spreadsheets break above 10 creators

You need a real system from day one, not a Notion doc you'll abandon at 25 creators.

Founders can't be the ops layer forever

You should be approving and strategizing, not chasing creators in DMs at 11pm.

What changes with Swavy

Launch in 5 days

First campaign live within a week. No agency, no hiring, no setup project, no implementation fee.

AI replaces the ops team

Discovery, outreach, briefing, negotiation handled by the agent. You stay strategic and approve in batches.

Hire-zero ops model

Run a 50-creator always-on program without a single ops hire. Agent handles 80% of the operational layer.

Plans from $95/mo

Credit-based pricing scales from one-off seeding to always-on programs. Upgrade only when you need more credits.

Shopify-native attribution

Per-creator codes and Shopify order sync, see revenue per creator from day one.

Founder-friendly reporting

One-screen dashboards built for founders, not analysts. Know what's working in 30 seconds.

Built specifically for your team

Launch your first program in a week with founder-led setup, no implementation team needed

AI agent handles 80% of operational work, discovery, outreach, briefing, negotiation, reporting

Shopify-native attribution and pay-on-delivery via funds held until approval

$95/mo Starter scales to $850 Scale as you grow

AI search lets you find creators in seconds via natural language, no spreadsheet shopping

When the AI agent feels like overkill, switch to Projects mode and curate manually with custom fields

Per-creator unique discount codes flow into Shopify reporting automatically

Bulk seeding for 50+ creators with shipping address collection built in

Upgrade to white-label or agency mode later if you bring on outside ops or marketing leads

We launched a 40-creator program three weeks after I signed up. Two founders, no ops hire, no agency. The AI handles outreach and briefing so I review batches in 20 minutes a day. Our creator-attributed revenue is now 22% of total.

Co-founder & CEO

Series A consumer brand

Frequently asked questions

Get answers to common questions here.

Is Starter enough for a brand new program?

1,200 credits cover roughly 1,000 creator searches plus 10-20 reports per month. Plenty to validate. Most brands stay on Starter for 2-3 months before upgrading. You can upgrade any time without re-onboarding.

Do I need to hire ops?

When should I upgrade from Starter?

Do I need a brief writer or strategist?

How is this different from an agency?

Can I run product seeding without paying creators?

What if I outgrow it?

How quickly can we get started?

What about platform coverage?

Do you support international creators?

Try Swavy now

Start taking control of your influencer marketing today

Try Swavy now

Start taking control of your influencer marketing today

Try Swavy now

Start taking control of your influencer marketing today