DTC startups
Run a 50-creator program with a 2-person team
AI handles discovery, outreach, negotiation, briefing, and reporting. You ship products and approve the agent's work. Plans from $95/mo, no agency, no ops hires.
The challenges we hear most
You don't have a creator marketing team yet
But you need creator content to scale acquisition past Meta and TikTok ads.
Agencies are expensive and slow
$15K/month minimums and 6-week onboardings kill DTC margins and momentum.
Spreadsheets break above 10 creators
You need a real system from day one, not a Notion doc you'll abandon at 25 creators.
Founders can't be the ops layer forever
You should be approving and strategizing, not chasing creators in DMs at 11pm.
What changes with Swavy
Launch in 5 days
First campaign live within a week. No agency, no hiring, no setup project, no implementation fee.
AI replaces the ops team
Discovery, outreach, briefing, negotiation handled by the agent. You stay strategic and approve in batches.
Hire-zero ops model
Run a 50-creator always-on program without a single ops hire. Agent handles 80% of the operational layer.
Plans from $95/mo
Credit-based pricing scales from one-off seeding to always-on programs. Upgrade only when you need more credits.
Shopify-native attribution
Per-creator codes and Shopify order sync, see revenue per creator from day one.
Founder-friendly reporting
One-screen dashboards built for founders, not analysts. Know what's working in 30 seconds.
Built specifically for your team
Launch your first program in a week with founder-led setup, no implementation team needed
AI agent handles 80% of operational work, discovery, outreach, briefing, negotiation, reporting
Shopify-native attribution and pay-on-delivery via funds held until approval
$95/mo Starter scales to $850 Scale as you grow
AI search lets you find creators in seconds via natural language, no spreadsheet shopping
When the AI agent feels like overkill, switch to Projects mode and curate manually with custom fields
Per-creator unique discount codes flow into Shopify reporting automatically
Bulk seeding for 50+ creators with shipping address collection built in
Upgrade to white-label or agency mode later if you bring on outside ops or marketing leads
We launched a 40-creator program three weeks after I signed up. Two founders, no ops hire, no agency. The AI handles outreach and briefing so I review batches in 20 minutes a day. Our creator-attributed revenue is now 22% of total.
Co-founder & CEO
Series A consumer brand
Frequently asked questions
Is Starter enough for a brand new program?
1,200 credits cover roughly 1,000 creator searches plus 10-20 reports per month. Plenty to validate. Most brands stay on Starter for 2-3 months before upgrading. You can upgrade any time without re-onboarding.
Do I need to hire ops?
Most early-stage brands run their entire creator program on Swavy without a dedicated ops hire. You stay in approval mode; the AI does the work. Founders typically spend 30-60 minutes a day reviewing.
When should I upgrade from Starter?
When you're consistently hitting credit limits or need first-party metrics, multi-store Shopify, or higher concurrency. Most brands upgrade around 25-50 active creators or when running multiple campaigns simultaneously.
Do I need a brief writer or strategist?
No. The AI agent generates briefs from your product and campaign goals. You edit and approve. For more strategic campaigns, you can write briefs from scratch, the agent then handles execution.
How is this different from an agency?
Agencies run on monthly retainers ($10-20K+) with 4-6 week onboardings. Swavy starts at $95/mo with same-day setup. You retain strategy ownership, the AI handles ops. When you grow, you can layer in an agency or hire a creator marketing lead, Swavy becomes their tool.
Can I run product seeding without paying creators?
Yes. Seeding flows are first-class, you ship product to creators in exchange for posts. No payment, no funds held. Track posts back to seeded items automatically.
What if I outgrow it?
Upgrade to Business for higher concurrency and first-party metrics, then to Enterprise for SSO and custom integrations. If you bring on outside ops, switch to agency mode for white-label and unlimited brand workspaces. Same data, no migration.
How quickly can we get started?
Most teams launch their first campaign within 5 days. Discovery and outreach can happen on day one, the AI agent shortlists creators while your team finalizes the brief.
What about platform coverage?
Discovery covers Instagram, TikTok, and YouTube. First-party metrics flow in via OAuth where the creator connects.
Do you support international creators?
Yes, global discovery across 200M+ profiles, multi-currency payouts, and language-aware filters for non-English markets.
