Fashion
Run drops with the right creators every time
Match by aesthetic, price-point, and audience demo. Run synchronized drop-day campaigns. Track sell-through per creator and per SKU in real time.
The challenges we hear most
Fashion fit is visual, not verbal
You can't filter for 'streetwear-leaning, Y2K-coded' from a checkbox. Discovery has to read the aesthetic.
Drop campaigns require synchronized go-lives
Coordinating 30+ creators by hand across timezones, embargoes, and exclusivity windows is brutal.
Sell-through visibility per creator is non-existent
You need to know who actually moves units in which size and color, not who got the most likes.
Exclusivity and gifting tiers create messy ops
Different creators get different products at different times, spreadsheets buckle.
What changes with Swavy
AI aesthetic matching
AI brand-partnership fit scoring identifies fashion sub-niches (Y2K, streetwear, formal, vintage, coastal grandmother) without keywords.
Drop coordination
Stagger teasers, sync drop-day posts, and enforce embargoes with built-in scheduling.
Per-creator sell-through tracking
Tie creators to specific styles via per-creator coupons and trackable links.
Exclusivity tier management
VIP, gifted, and seeded tiers tracked per creator, per drop, per season.
Price-point aware filtering
Match audience income brackets to your price ladder so luxury creators don't pitch fast fashion.
Lookbook UGC at scale
On-model and on-body content rights captured in the brief, reusable for site, ads, and email.
Built specifically for your team
Aesthetic fit scoring across streetwear, formal, vintage, contemporary, Y2K, coastal, gorpcore
Price-point alignment via audience income filtering and brand affinity
Drop-day post coordination with timed publishing and embargo enforcement
Order-level attribution via Shopify integration
Projects table tracks per-creator sell-through with custom columns
Exclusivity windows and tier rules enforced automatically in briefs
Bulk gifting flows with shipping address collection and tracking
AI search by visual reference, paste a moodboard, get ranked creator matches
First-party metrics surface which creators actually drive saves and link clicks vs likes
Whitelisting and partnership ads to boost top drop-day posts
Our drops live or die by who posts on day one. Swavy's drop-day workflow plus per-SKU attribution means we know within 48 hours which creators sold which styles, and we restock based on it.
Brand director
Contemporary womenswear label
Frequently asked questions
Can I find creators by visual aesthetic?
Yes. AI search reads recent posts as visual signal, describe a vibe or paste a reference image and get ranked matches. Sub-niches like Y2K, gorpcore, or coastal grandmother surface without manual tagging.
How do you handle drop-day coordination across timezones?
Each creator's post window is set in their local time. The brief enforces embargoes, the agent reminds creators 24h and 2h before, and a single drop-day dashboard shows publication status across all creators.
Do you track sell-through per creator?
Yes. Custom Project columns plus per-creator coupons mean you can see which creator drove sales. Sync Shopify orders so attribution updates automatically.
Can we manage VIP, gifted, and paid tiers separately?
Yes. Each Project segments creators into tiers with their own briefs, gifting rules, and exclusivity windows. Reports roll up by tier so you compare gifted vs paid ROI.
What about luxury vs mass price points?
Audience income brackets and brand affinity filtering ensure luxury creators don't pitch fast fashion. Price-point fit scoring is built into discovery.
How do you handle samples returns and re-circulation?
Sample tracking in Projects shows what was sent, posted, and returned. Pieces flagged as returnable can be re-circulated to the next tier.
How quickly can we get started?
Most teams launch their first campaign within 5 days. Discovery and outreach can happen on day one, the AI agent shortlists creators while your team finalizes the brief.
What about platform coverage?
Discovery covers Instagram, TikTok, and YouTube. First-party metrics flow in via OAuth where the creator connects.
Do you support international creators?
Yes, global discovery across 200M+ profiles, multi-currency payouts, and language-aware filters for non-English markets.
