Fitness & wellness
Reach the right body & mind audiences
Match creators by training modality, audience demographics, and content style. Source authentic transformation stories. Track sign-ups, installs, and 90-day retention per creator.
The challenges we hear most
Modality fit matters: yoga is not HIIT is not powerlifting
Audiences and content styles differ wildly. Generic fitness discovery misses the niche.
Health claims need careful guardrails
FTC, FDA-adjacent supplements, and mental wellness claims need compliance baked in.
Subscription conversion tracking is hard outside DTC
App and SaaS fitness products need sign-up, install, and retention attribution.
Retention matters more than first-month installs
30-day churn for fitness apps is brutal, you need 90-day retention by creator.
What changes with Swavy
Modality-aware matching
Filter and score by training style, HIIT, yoga, pilates, strength, run-coaching, mental wellness, not generic fitness tags.
Sign-up and install attribution
Trackable links and creator-specific signup funnels for apps, classes, and supplements.
Compliant briefing
Mandatory talking points, disallowed claims, and FTC disclosure built into every brief.
Audience-fit demographics
Match by age band, gender split, fitness level, and intent signals.
90-day retention cohorts
First-party watch time and retention data show which creators bring members who stay.
Authentic transformation rights
Before/after content rights captured at brief time so you can repurpose into ads.
Built specifically for your team
Modality scoring (HIIT, yoga, pilates, run-coaching, nutrition, mental wellness, mobility)
Audience demographic targeting for age, fitness level, gender split, intent signals
Compliant briefing with mandatory talking points and disallowed claim lists
App install and signup attribution via deep links and MMP integrations
90-day retention cohorts per creator, see who brings members who actually stay
First-party watch time data to identify creators with truly engaged audiences
Supplement-vs-app-vs-equipment KPI templates so you measure what matters
Recurring revenue attribution with configurable cycles for subscription products
Transformation content rights captured at brief time for ad reuse
Custom Projects columns for modality, certification, and specialty
We were burning install spend on creators with junk audiences. Swavy's 90-day retention cohort report killed our gut-feel decisions, we now allocate to creators whose audiences actually stick around for month three.
Head of acquisition
Fitness app, 1M+ downloads
Frequently asked questions
Can I filter creators by training modality?
Yes. Modality scoring spans HIIT, yoga, pilates, strength, run-coaching, nutrition, mental wellness, and more. The AI reads recent posts and content patterns rather than relying on bio keywords.
How do you handle FTC and FDA-adjacent compliance?
Mandatory disclosure language is enforced in every brief. You can require specific claim wording and disallow others, submissions are flagged before approval if they violate the brief.
Do you integrate with mobile measurement partners (MMPs)?
Adjust is our native MMP integration for fitness apps, deep links flow through Adjust for install attribution. Custom signup funnels are supported for web-based subscription products.
Can we track 30, 60, and 90-day retention per creator?
Yes. Cohort reports show retention at configurable windows. Compare creators not just on install volume but on the value of the members they bring.
What about supplement brands vs. apps vs. equipment?
Each has its own KPI template, DTC supplements run on Shopify attribution, apps on Adjust installs, equipment on order data and AOV. Custom Project fields adapt to your stack.
Can the AI agent handle outreach for medically sensitive products?
Yes, with claim guardrails. You define what creators may and may not say; the agent's outreach copy and brief are auto-checked. Human review checkpoints can be required for high-risk segments.
How quickly can we get started?
Most teams launch their first campaign within 5 days. Discovery and outreach can happen on day one, the AI agent shortlists creators while your team finalizes the brief.
What about platform coverage?
Discovery covers Instagram, TikTok, and YouTube. First-party metrics flow in via OAuth where the creator connects.
Do you support international creators?
Yes, global discovery across 200M+ profiles, multi-currency payouts, and language-aware filters for non-English markets.
