Food & beverage
Match with creators whose audiences cook & drink
Cuisine, dietary, and regional filters. Recipe-based campaign templates with multi-deliverable rights. Track in-store retailer-locator clicks and online conversions side by side.
The challenges we hear most
Cuisine and dietary fit is granular
'Food creator' covers everything from gluten-free baking to fine dining. You need precision.
Regional distribution affects who you can target
Match creator audience location to where you're sold, wasted reach is wasted budget.
Recipe content is asset-heavy
Recipe video, hero still, ingredient flat-lay, and story poll are different deliverables on different timelines.
Retail attribution is harder than DTC
Store-locator clicks, redemption codes, and SPINS data don't connect to creator dashboards out of the box.
What changes with Swavy
Cuisine-aware matching
Italian, Korean, plant-based, BBQ, fine dining, filter by what creators actually cook on camera.
Multi-deliverable briefs
Recipe video + hero still + story poll, all coordinated in one brief with separate rights blocks.
Retail and DTC attribution
Per-creator retailer-locator links, unique discount codes, and Shopify order sync side by side.
Regional audience targeting
Match creator audience location to your retail distribution footprint by state, DMA, or country.
Dietary niche filters
Vegan, gluten-free, halal, keto, kosher, FODMAP, find creators who actually serve those audiences.
Recipe content rights
Long-form recipe video rights captured for evergreen YouTube and YouTube Shorts repurposing.
Built specifically for your team
Cuisine-type tagging and filtering (Italian, Korean, BBQ, plant-based, fine dining, baking)
Dietary niche filters (gluten-free, vegan, keto, halal, kosher, low-FODMAP)
Multi-deliverable recipe campaign templates with separate rights per asset
Retail and DTC attribution, store-locator, redemption codes, online orders
Regional audience filtering by state, DMA, or country to match distribution footprint
Per-creator unique discount codes for grocery, ecomm, and direct redemption
Recipe video rights captured for long-form repurposing on YouTube and Shorts
AI search by cuisine vibe, describe the audience and dish style in natural language
Custom Projects columns for SKU, flavor, and shelf placement
First-party metrics show which creators drive saves and shares, strong recipe signals
We launched a new flavor in 14 markets with 60 creators matched by cuisine and DMA. Retailer-locator click data plus per-creator codes told us exactly which markets were going to need restocks before our reps did.
Director of brand marketing
CPG snack brand, national grocery distribution
Frequently asked questions
Can I filter creators by cuisine type?
Yes. Cuisine matching reads recent posts and recipes rather than bio keywords. You can layer cuisine with dietary niche, region, and audience income.
How do you handle retail attribution?
Per-creator retailer-locator links count clicks by store. Unique redemption codes work at major grocery and natural channels. For deeper attribution, custom integrations are available on Enterprise plans.
Can we coordinate creators by region to match our distribution?
Yes. Regional audience targeting filters by state, DMA, or country so your creators reach audiences who can actually buy your product locally.
Do you support recipe video as a deliverable?
Yes. Multi-deliverable briefs handle recipe video, hero still, ingredient flat-lay, and story polls as separate assets with separate rights blocks. Long-form recipe video rights for YouTube are supported.
What about dietary niche audiences?
Vegan, gluten-free, keto, halal, kosher, and low-FODMAP filters are available. The AI matches based on consistent content patterns, not one-off mentions.
Can we work with chef and restaurant accounts?
Yes. Discovery includes professional chef and restaurant accounts alongside home cooks. Brief templates differ to match the asset workflow each creator type prefers.
How do you handle FTC disclosure for recipe content?
Mandatory disclosure language is enforced in every brief. The agent checks captions for required disclosure before approval and flags missing disclosures.
How quickly can we get started?
Most teams launch their first campaign within 5 days. Discovery and outreach can happen on day one, the AI agent shortlists creators while your team finalizes the brief.
What about platform coverage?
Discovery covers Instagram, TikTok, and YouTube. First-party metrics flow in via OAuth where the creator connects.
Do you support international creators?
Yes, global discovery across 200M+ profiles, multi-currency payouts, and language-aware filters for non-English markets.
