Gaming & apps
Drive installs through creators who actually play
Match by genre, platform (mobile, console, PC), and audience demographics. Coordinate launch campaigns. Track installs, in-app conversions, and 30-day LTV cohorts per creator with a native Adjust integration.
The challenges we hear most
Genre fit is critical: shooters are not cozy are not strategy
Audiences are deeply genre-loyal. Mismatched creators waste budget and confuse positioning.
Install attribution requires deep linking
Standard influencer tools don't connect to Adjust. You can't optimize what you can't see.
Streaming creators have different rate cards
Twitch, YouTube Live, and YouTube on-demand require different deal structures and brief formats.
LTV beats install volume
30-day retention and in-app spend matter more than CPI. Most tools can't show LTV per creator.
What changes with Swavy
Genre-aware matching
Filter by FPS, cozy, strategy, MOBA, racing, sports, sims, and content style (let's-play, speedrun, esports).
Native Adjust attribution
Deep links and SDK events flow into Adjust for full install and post-install event attribution per creator.
LTV cohort reporting
Compare creators on 7, 30, and 90-day LTV, not just CPI. Allocate to creators who bring spenders.
Live + on-demand mix
Combine Twitch streamers, YouTube Live, and YouTube on-demand creators in a single program.
Audience age and region
Age-bracket and region filters keep you compliant with platform and rating-board rules.
Streamer-friendly deal structures
Hourly stream rates, integration packages, and revenue share, built into the brief.
Built specifically for your team
Genre, platform, and content-style filters (FPS, cozy, strategy, racing, sims, esports)
Deep link generation for app install attribution with Adjust
Twitch and YouTube Live streamer support with hourly rate and integration package briefs
7, 30, and 90-day LTV cohort reporting per creator
In-app event attribution: tutorial complete, level X, first purchase, retention day-N
Audience age and region filters for rating-board compliance
Custom Projects columns for genre, platform, and creative angle
AI search by gameplay style, describe a vibe and find streamers who match
Whitelisting top creators for partnership ads on YouTube and TikTok
Bulk outreach with auto-personalized openers from each creator's recent streams
Our publishing team runs 30+ titles a year. Genre fit and 30-day LTV per creator are how we decide where to spend. Swavy plus Adjust gives us that view in one place, we cut wasted CPI by 40% in two quarters.
UA lead
Mid-core mobile games publisher
Frequently asked questions
Can I filter creators by game genre?
Yes. Genre and content-style scoring spans FPS, cozy, strategy, MOBA, racing, sports, sims, esports, and let's-play. The AI reads recent streams and uploads rather than relying on bio keywords.
Do you integrate with mobile measurement partners?
We integrate natively with Adjust. Deep links flow through Adjust, and install plus post-install event data flow back into Swavy so you see installs and LTV per creator without leaving the dashboard. AppsFlyer and Singular are not currently supported.
How do you handle Twitch and YouTube Live streamers?
Streamer discovery, brief, and contract templates handle hourly rates, sponsored stream length, and integration packages (pre-roll, mid-roll, dedicated segment). Concurrent viewer data and watch-time signals are pulled from the platform.
Can we track 30-day LTV per creator?
Yes. LTV cohorts at 7, 30, and 90 days are standard. Compare creators on cohort value, not just install count, so your UA budget goes to creators who bring spenders.
Do you support partnership ads on creator content?
Yes. Whitelisting on YouTube and TikTok lets you boost top creator content as paid ads with full rights and disclosure. Useful for ramping winning creatives without producing in-house.
How do you handle audience age and rating compliance?
Age-bracket filters help you avoid running mature-rated titles past underage audiences. Region filters help you respect rating-board distribution rules.
Can the AI agent handle outreach for hundreds of streamers?
Yes. The agent personalizes openers from recent streams, runs follow-ups, negotiates rates within your guardrails, and routes anything needing human review to your inbox.
How quickly can we get started?
Most teams launch their first campaign within 5 days. Discovery and outreach can happen on day one, the AI agent shortlists creators while your team finalizes the brief.
What about platform coverage?
Discovery covers Instagram, TikTok, and YouTube. First-party metrics flow in via OAuth where the creator connects.
Do you support international creators?
Yes, global discovery across 200M+ profiles, multi-currency payouts, and language-aware filters for non-English markets.
