SaaS
Creator marketing for B2B & SaaS
Find creators with engaged professional audiences. Source case-study-style UGC and tutorial content. Attribute trial signups, demo bookings, and self-serve conversions per creator with 90-day windows.
The challenges we hear most
B2B audiences scroll different platforms
LinkedIn, YouTube long-form, podcasts, not every creator tool covers them with first-party data.
Conversion windows are long
Trial-to-paid takes weeks; demo-to-close takes months. Standard 7-day attribution misses the win.
Content needs explanation, not aesthetics
Tutorial creators with technical depth are scarce, hard to find via keyword search, and hard to brief well.
B2B legal review slows everything down
Brand approvals, claim review, and legal sign-off need to flow through a real workflow, not Slack threads.
What changes with Swavy
Multi-platform B2B reach
YouTube long-form, LinkedIn-aligned creators, podcast hosts, technical newsletter operators.
90-day attribution windows
Track trial-to-paid up to 90 days post-creator post; configurable per-creator and per-campaign.
Tutorial UGC at scale
Source explainer and case-study content for product pages, ads, and lifecycle email.
Trackable link attribution
Trackable links with click analytics by date, country, and referrer; combine with self-reported trial source to attribute pipeline per creator.
Brand approval workflows
Multi-stage legal and brand review checkpoints baked into the content approval flow.
Technical depth filtering
Find creators by topic depth signals, devtools, security, design ops, finance ops, AI tooling.
Built specifically for your team
YouTube long-form discovery and outreach with watch-time-aware matching
LinkedIn-style creator and podcast host discovery for B2B reach
Tutorial creator filtering by audience seniority, function, and topic depth
90-day conversion attribution windows; configurable per creator and per campaign
Projects custom fields let you log trial source per creator for downstream analysis
Projects custom fields let you track demo signups, trial starts, and pipeline per creator
Multi-stage brand and legal approval workflow for compliance-heavy briefs
First-party YouTube watch time and retention surface deep-engagement creators
Audience-fit by job function, seniority, and company size
Whitelisting via partnership ads on YouTube and Meta for top tutorial creators
We always knew creators worked for B2B but couldn't prove it past one trial click. With 90-day attribution and per-creator trackable links, we finally measure pipeline per creator, and three of our top sources became core acquisition channels.
VP marketing
Series C developer-tooling SaaS
Frequently asked questions
Does creator marketing work for B2B SaaS?
Yes, when you reach the right professional audiences. YouTube long-form, podcasts, and LinkedIn-aligned creators drive trials and demos. The trick is matching by audience function and seniority, not vanity reach.
How do you handle long conversion windows?
Attribution is configurable up to 90 days post-touch. Trackable links with click analytics by date, country, and referrer are combined with self-reported trial source so creators get credit for pipeline that closes weeks later.
Can you find creators with deep technical knowledge?
Yes. Topic-depth scoring identifies creators who consistently cover devtools, security, AI tooling, finance ops, and other technical niches, not just keyword mentions but consistent content patterns.
How do you track creator-driven trials?
Trackable links with click analytics by date, country, and referrer, plus self-reported trial source per creator. Export to CSV for downstream modeling.
How do you handle legal and brand review for B2B briefs?
Multi-stage approval workflows let legal, brand, and PMM review every brief and submission. Required claim wording and disallowed claims are enforced; the agent flags violations before approval.
What about podcast sponsorships?
Podcast host discovery, brief, and tracking are supported. Promo codes and unique URLs attribute downloads-to-trials. Long-window attribution captures pipeline that closes weeks later.
How quickly can we get started?
Most teams launch their first campaign within 5 days. Discovery and outreach can happen on day one, the AI agent shortlists creators while your team finalizes the brief.
What about platform coverage?
Discovery covers Instagram, TikTok, and YouTube. First-party metrics flow in via OAuth where the creator connects.
Do you support international creators?
Yes, global discovery across 200M+ profiles, multi-currency payouts, and language-aware filters for non-English markets.
