Affiliate marketing

Performance-based creator partnerships, automated end-to-end

Recruit creators, generate unique tracking, attribute sales, and pay commissions, without spreadsheets, without missed payouts.

The problem

Affiliate programs at most brands are duct-taped together: scattered link trackers, a spreadsheet for commissions, and manual invoices for payouts. The result is creators dropping out, payouts going late, and brand reps burning weeks on reconciliation every quarter.

How it works

01

Recruit on autopilot

AI sources creators in your category continuously, pitches the affiliate program, and onboards new partners without a recruiter in the loop.

02

Generate unique tracking

Each creator gets a personalized discount code and trackable link generated automatically, synced to Shopify, WooCommerce, or Salla.

03

Attribute sales

Sales attribute to the right creator via per-creator coupons and trackable links.

04

Trigger threshold payouts

Commissions accrue in real time. Payouts trigger automatically on configurable thresholds (e.g. $100 minimum, weekly cadence) without anyone cutting an invoice.

05

Rank performers continuously

A live leaderboard ranks creators by revenue, ROI, and conversion rate so your team knows who to double down on and who to graduate to paid posting.

06

Reinvest into top creators

High performers get auto-routed to higher commission tiers, exclusive product drops, or hybrid flat-fee deals, pulled straight from the same workflow.

What you get

Per-creator revenue visibility

See exact revenue, commission paid, ROI, and conversion rate per creator in real time, no spreadsheet rebuild required.

Continuous sourcing

Outreach agent sources new affiliates so the funnel keeps moving.

Auto-pay infrastructure

Commission payouts trigger on conversion thresholds across global rails. No invoicing, no manual reconciliation, no missed payments.

CRM-style tracking

Custom fields on every creator track commission rate, payout schedule, and performance history alongside their content.

Fraud signals built in

Self-purchase patterns, click-flooding, and code-leak signals are flagged automatically so payouts go to legitimate sales only.

Frequently asked questions

Can I run hybrid flat-fee plus commission deals?

Yes. Hybrid structures are common: a small flat retainer for guaranteed posts plus per-conversion commission for upside. The negotiation agent handles both legs of the deal in a single contract.

How does attribution work for affiliates?

Per-creator coupons and trackable links attribute sales to the right creator within a configurable cookie window (default 30 days).

What payout rails do you support?

Bank transfer, IBAN, SWIFT, and Whish, depending on creator location. The creator selects their preferred rail at onboarding.

What happens if a creator stops performing?

The leaderboard surfaces drop-offs automatically. You can pause their tracking link, downgrade their commission tier, or trigger a re-engagement message, all without removing them from the program.

How do you detect affiliate fraud?

Self-purchase detection compares creator email and shipping address against orders. Click-flooding gets flagged on abnormal click-to-conversion ratios. Discount-code leaks (when a code shows up on coupon sites) are caught by traffic-source anomaly detection.

Can creators see their own performance?

Yes. Each creator has a portal showing their clicks, conversions, commission accrued, and payout schedule, which dramatically reduces inbound questions to your team.

How does this interact with paid ads?

If a customer clicks a creator's link and later converts via a Meta ad, the attribution model decides who gets credit. We support deduplication against ad platform pixels so you don't double-pay.

What's a fair commission rate?

Most DTC programs sit at 8-15% for standard products and 15-25% for high-margin or subscription products. The agent benchmarks fair rates per category during negotiation.

Do I need to use Shopify?

Shopify is one of three native integrations alongside WooCommerce and Salla. Other commerce platforms are supported via per-creator tracking links so revenue still attributes back, even without a native connector.

Try Swavy now

Start taking control of your influencer marketing today

Try Swavy now

Start taking control of your influencer marketing today

Try Swavy now

Start taking control of your influencer marketing today