Total reach control
Plan to specific reach goals across platforms and creator tiers, with live forecasts before you commit budget.
Brand awareness
Reach new audiences through trusted voices
Plan reach-driven creator campaigns. Match by audience demographics. Coordinate 100+ creators around one brand moment and let influencer-led content do the storytelling.
The problem
Brand awareness sits in an awkward middle: it needs volume (hard to coordinate manually) and creative quality (which generic platforms can't enforce). Swavy lets you scale to 100+ creators per campaign without losing brand control on any of them, and turns every piece of creator content into a reusable brand asset.
How it works
01
Define audience targets
Set demographic, geographic, language, and lookalike criteria up front. The targets become the matching brief, the agent sources against audience overlap, not creator demographics.
02
Match at scale
AI surfaces 50-200 creator candidates across platforms in minutes, ranked by brand fit score and audience overlap with your target.
03
Negotiate in parallel
Outreach runs concurrently across the full candidate set. Deals close inside your budget envelope without a project manager juggling 100 email threads.
04
Brief consistently, sound human
A single campaign brief generates per-creator personalized briefs, so all 100 creators stay aligned on messaging while each one keeps their own voice. No scripted, no copy-paste sponsorships.
05
Coordinate launch windows
Posts stagger or synchronize to your campaign moment, product launch, sale window, regional drop, with a calendar view that catches conflicts before they happen.
06
Measure reach, engagement, and resonance
First-party reach, watch time, saves, shares, and comment sentiment flow back from OAuth-connected creators. Frequency capping prevents over-exposure of the same audience.
07
Repurpose the best creator content
Top-performing posts surface in the content library with rights metadata so you can extend them as organic re-posts, whitelisted ads, or on-site assets.
What you get
Audience precision
Match by audience demographics, not creator demographics, a creator's audience often differs from how they look on the surface.
Brand-safe at scale
Brand fit scoring runs on every creator before approval, keeping quality consistent across 100+ creators in a single campaign.
Accurate reach data
First-party reach metrics from OAuth-connected creators give you real impression numbers, not estimated reach derived from follower counts.
Content variety, on brand
100 creators in their own voices produce more durable awareness than one polished spot. Brief once, get dozens of formats, hooks, and angles that test against each other.
Frequency capping
Prevent the same audience from seeing seven posts about your brand in a week by coordinating posting windows and creator audience overlap.
Geo and language targeting
Match creators whose audiences sit in the right markets and languages, not creators who happen to live there.
Frequently asked questions
Get answers to common questions here.
How do you actually measure brand awareness?
A combination of reach, frequency, view-through rate, story metrics, watch time, saves, shares, and click rates, all flowing in from first-party OAuth data where the creator is connected and from observed engagement everywhere else. The platform forecasts reach pre-launch and reports actuals as posts go live.
When should I prioritize awareness vs conversion?
How do I keep 100 creators on brand without sounding scripted?
Can I integrate creator awareness with paid social?
How do I cap frequency across many creators?
What's the right creator mix for awareness?
Can I reuse the content after the campaign?
How is awareness different from PR?
What reach numbers can I expect?
How long should an awareness campaign run?
