Reach plus control
Sponsored content combines a creator's audience with brand-safe deliverables you've reviewed end-to-end.
Paid partnerships
Flat-fee sponsored content, fully managed
Negotiate flat-fee deals, ship clean briefs, manage revisions, and track performance, all in one workflow with the AI agent doing the heavy lifting.
The problem
Sponsored content is the most operationally heavy form of creator marketing. Briefs, revisions, legal sign-offs, brand approvals, posting coordination, performance tracking, most teams lose half their week to coordination overhead alone. Swavy automates roughly 80% of that work.
How it works
01
Negotiate inside a budget envelope
The agent closes deals within your rate ceilings. Performance bonuses, exclusivity windows, and usage rights are all negotiated in the same conversation, with the creator never knowing they're talking to an AI.
02
Generate a personalized brief
Each creator receives a brief tailored to their format, audience, and platform, with mandatory talking points, hooks, do's-and-don'ts, and the negotiated deliverable spec all auto-populated.
03
Multi-stakeholder approval
Briefs route through legal, brand, and account teams in sequence. Each stakeholder accepts with notes or rejects with a mandatory reason, no more chasing sign-offs over Slack.
04
Creator drafts content
Approved creators submit drafts directly into the workspace. Reference materials, mood boards, and prior approved work are attached so first drafts land closer to brand.
05
Submission review
Drafts route through internal review, then brand approval. Reviewers can accept, request revisions with structured notes, or reject with a reason at every stage.
06
Coordinate posting
Posting windows, captions, and tags are confirmed in-app. Creators get reminders. The system flags missed posts and triggers contractual remedies automatically.
07
Track performance
First-party metrics from OAuth-connected creators flow back automatically. Per-creator and per-campaign ROI dashboards expose what worked, what to repeat, and who to re-book.
What you get
Higher creative quality
Smart briefing catches weak briefs before they ship and surfaces reference work, so first drafts come back closer to final.
Predictable performance
Brand fit scoring plus audience matching gives you a defensible forecast on campaign ROI before you sign the deal.
Brand client review workspace
Brand clients log in to review creator selections and content submissions with accept-with-note or reject-with-reason.
First-party metrics
OAuth-connected creators surface real watch time and story-level insights, not scraped approximations from third-party tools.
Projects CRM
A spreadsheet-style roster tracks deliverables, status, contracts, and per-creator performance in one place across every campaign.
Brand-safe at scale
Brand fit scoring runs on every creator before approval, catching off-brand voices before they enter the funnel.
Contracts captured automatically
Negotiated terms, usage rights, exclusivity, revision rounds, payment schedule, generate an executed contract on every deal without legal in the loop for standard terms.
Frequently asked questions
Get answers to common questions here.
Can I run multi-deliverable contracts?
Yes. A single deal can include reels, stills, stories, link-in-bio, and posts on multiple platforms, all coordinated in one brief and one contract. Per-deliverable specs (length, format, mandatory mentions) are negotiated and tracked individually.
What about exclusivity windows?
How are revisions handled?
What makes a strong brief?
What are creator rates in 2026?
Can my brand clients review and approve content before it goes live?
What metrics will I see on each creator?
Paid partnerships vs UGC, when do I use each?
What's the typical timeline from kickoff to live post?
How do I handle creators who go off-brief?
