10-50 fresh assets per week
Volume without sacrificing brand fit. Mix formats, hooks, and creator archetypes to keep your testing matrix full.
User-generated content
Always-on UGC, on tap
Source authentic creator content at the volume your testing demands. Capture commercial rights in the brief. Reuse for ads, organic, and product pages.
The problem
Most brands burn a week sourcing one batch of UGC, and by the time the assets ship, the testing window has closed. Swavy turns UGC into an always-on pipeline that ships fresh, on-brand assets every week without a project manager rebuilding the workflow each time.
How it works
01
Brief once
Define UGC requirements once: format, hooks, talking points, mandatory mentions, and rights tier. The brief becomes a reusable template the agent applies to every batch going forward.
02
Source fits on autopilot
Agentic outreach scans the creator database, OAuth-connected creators, and your own creator CRM for matches by aesthetic, audience, and historical UGC quality, then pitches and negotiates rates inside your budget envelope.
03
Creators draft
Approved creators receive the brief, mood board, and product details, then submit drafts directly into the workspace, no email threads, no Dropbox links to chase.
04
Multi-stage review
Your team reviews internally, then routes to brand or client approval. Reviewers can accept with notes or reject with mandatory reasons, so revisions stay actionable.
05
Approve and capture rights
On approval, the contract auto-locks the negotiated rights tier, paid usage, organic-only, or perpetual, and stores the signed agreement against the asset.
06
Ship to ad accounts and PDPs
Approved assets push to Meta, TikTok, and the rest of your stack with rights metadata attached, so creative ops always knows what each asset is cleared for.
07
Repeat weekly
The pipeline runs continuously: new creators sourced, new drafts in queue, new assets shipped, every week without rebuilding the brief.
What you get
On-brand by default
Brand fit scoring catches off-brand drafts before they land in your queue, so reviewers only see content worth approving.
Ad CPM advantage
Authentic UGC consistently outperforms studio creative on cost-per-thousand and cost-per-acquisition in head-to-head ad tests.
Real performance signal
First-party metrics from OAuth-connected creators surface which UGC drives the strongest watch-through and saves, not just scraped engagement estimates.
Asset library with rights metadata
Every clip is stored alongside its contract, usage window, and creator handle so you never reuse a clip past its license.
Disclosure handled
Mandatory disclosure language is built into every brief and contract by default, keeping the program FTC and ASA compliant.
Predictable cadence
Weekly batches mean creative testing never stalls waiting on a sourcing sprint.
Frequently asked questions
Get answers to common questions here.
What rights tiers do you support?
The brief defaults to 6-month paid usage, but you can negotiate organic-only, 12-month, or perpetual rights per creator. Each tier has its own rate band and the agreed terms are auto-captured in the signed contract stored against every asset.
How do I brief consistently across batches?
What are the most common UGC pitfalls?
Can we use UGC in paid ads?
How fast can we ramp?
How is UGC different from full influencer work?
When should I use UGC vs paid creator partnerships?
How do I know which UGC actually performed?
Can I mix UGC creators with full influencer deals?
Do creators need to follow the brand?
