Swavy vs. Captiv8
Captiv8 was acquired by Publicis Groupe in May 2025 (~$150M) and is being combined with sister company Influential (also Publicis-owned) under the 'Influential powered by Captiv8' brand, strong on commerce integrations, branded storefronts, TikTok Shop partnerships, and affiliate management. Where Swavy goes further: an agentic AI engine, first-party OAuth metrics, vision-AI brand fit scoring, transparent self-serve pricing, and a Projects CRM with custom and composite columns built for agency-brand workflows.
Influencer marketing tools are consolidating fast — what was once standalone software is now part of larger holdco groups after acquisitions. When you're choosing creator marketing software, the question is whether it's still being built for end-users or for a parent ad agency. Swavy vs. Captiv8, head to head.
Feature comparison
Capability
Swavy
Captiv8
Discovery & sourcing
Natural-language AI search
Yes
?
Database size
200M+
Captiv8 + Influential combined
Brand fit scoring (0–100%)
Yes
No
First-party metrics & data depth
First-party OAuth-connected data
Yes
Yes
Instagram story-level insights
Yes
Yes
TikTok view metrics
Yes
Yes
YouTube avg. view duration
Yes
Yes
Profile activity breakdown
Yes
Yes
Projects & creator CRM
Projects (creator CRM)
Yes
Standard
40+ preset columns
Yes
Standard
Custom + composite columns
Yes
Partial
AI search (text + image)
Yes
AI lists
Bulk operations
Yes
Standard
Outreach & negotiation
AI-drafted personalized outreach
Yes
Workflows
Auto follow-up sequencing
Yes
Yes
AI auto-reply to inbound
Yes
No
Autonomous deal negotiation
Yes
No
Gmail-native sending
Yes
Templates
Brand review & approval
Brand client review workspace
Yes
Standard
Per-role status views
Yes
Partial
Content submission review
Yes
Standard
Briefing & content
Brief Advisor (AI brief critique)
Yes
Brief generation
Multi-stakeholder approval
Yes
Partial
Performance & payments
Per-creator ROI & attribution
Yes
Standard
Coupon attribution
Yes
Standard
Funds held until delivery
Yes
?
Multi-currency payouts
Yes
Yes
Pricing & access
Starting price
$95/mo
Custom
Service & delivery
Managed campaign service
Yes
No
Platform + managed in one login
Yes
Partial (holdco)
Dedicated campaign team
Yes
Yes
When to choose Swavy
You want a self-serve agentic AI platform, not a managed enterprise engagement
First-party OAuth metrics matter (story-level insights and watch time)
Published pricing starting at $95/mo is required
You want to run the platform yourself, not hand off to a managed team
Multi-stage agency-brand review pipeline is part of your workflow
When to choose the alternative
TikTok Shop and branded storefronts are central to your strategy
You're already in the Publicis / Influential ecosystem post-acquisition
Done-for-you commerce-anchored campaigns are your model
More than a tool: platform + managed service.
Captiv8 (now under Publicis) leans on holdco-style managed engagements built around its platform. Swavy is the only AI influencer marketing platform where the managed influencer marketing service runs inside the self-serve product; with performance-based pricing on done-for-you creator campaigns. It's an actual all-in-one influencer platform, not a SaaS license plus an agency retainer.
Frequently asked questions
Captiv8 was acquired by Publicis Groupe in May 2025 (~$150M) and is being combined with sister company Influential (also Publicis-owned) under Publicis Connected Media, branded 'Influential powered by Captiv8'. Existing Captiv8 customers continue to be supported; new sales increasingly route through the combined Publicis commercial team.
What does Captiv8 do that Swavy doesn't?
Branded storefronts and deep TikTok Shop partnership integrations are stronger in the Captiv8 / Influential stack. Swavy doesn't currently offer a native storefront builder; we integrate with Shopify, WooCommerce, and TikTok Shop via partner integrations.
If commerce/storefront capabilities are central, evaluate the combined Captiv8 + Influential offering under Publicis. If agentic AI, first-party metrics, and self-serve operability matter more, evaluate Swavy. Many teams evaluate both.
How long does it take to switch?
Most teams are running their first Swavy campaign within 5 days. Migrating historical data takes another week or two depending on volume.
Do you offer migration assistance?
Yes, Business and Enterprise plans include white-glove migration. Starter and Pro have self-serve guides plus support.
