Swavy vs. Influencity
Influencity is one of the strongest self-serve options on the market: a 200M+ creator index, influencer relationship management with custom fields and automated email tracking, a campaign manager covering gifting and coupon tracking, multi-currency payments, and transparent pricing from $168/mo. The differences with Swavy are the agentic layer (autonomous negotiation, auto-reply, brief advisor), first-party OAuth metrics that scraping cannot see, brand fit scoring, and the brand client review workspace for agency-curated content.
Influencity and Swavy are aimed at similar buyers: teams that want to start without a six-month procurement cycle. The difference shows up in what happens after discovery, whether the platform hands you a shortlist and an email tracker, or actually runs the outreach and negotiation for you. Here is the side-by-side.
Feature comparison
Capability
Swavy
Influencity
Discovery & sourcing
Natural-language AI search
Yes
Partial
Database size
200M+
200M+ creators
Brand fit scoring (0–100%)
Yes
No
First-party metrics & data depth
First-party OAuth-connected data
Yes
No
Instagram story-level insights
Yes
No
TikTok view metrics
Yes
No
YouTube avg. view duration
Yes
No
Profile activity breakdown
Yes
No
Projects & creator CRM
Projects (creator CRM)
Yes
Standard
40+ preset columns
Yes
Standard
Custom + composite columns
Yes
Yes
AI search (text + image)
Yes
No
Bulk operations
Yes
Standard
Outreach & negotiation
AI-drafted personalized outreach
Yes
Email tracking
Auto follow-up sequencing
Yes
No
AI auto-reply to inbound
Yes
No
Autonomous deal negotiation
Yes
No
Gmail-native sending
Yes
Partial
Brand review & approval
Brand client review workspace
Yes
Partial
Per-role status views
Yes
No
Content submission review
Yes
Partial
Briefing & content
Brief Advisor (AI brief critique)
Yes
No
Multi-stakeholder approval
Yes
Yes
Performance & payments
Per-creator ROI & attribution
Yes
Partial
Coupon attribution
Yes
Yes
Funds held until delivery
Yes
No
Multi-currency payouts
Yes
Any currency
Pricing & access
Starting price
$95/mo
$168/mo
Service & delivery
Managed campaign service
Yes
No
Platform + managed in one login
Yes
No
Dedicated campaign team
Yes
No
Performance-based managed service
Yes
No
Region & language
Arabic-language platform
Yes
No
Vetted GCC creator network
50K+
Index only
Regional payment rails (IBAN, SWIFT)
Yes
Partial
UAE/KSA disclosure & cultural review
Yes
No
When to choose Swavy
You want AI agents that close deals and triage replies, not an email tracker
You need first-party OAuth metrics (story-level insights and watch time) that a scraped index cannot surface
Brand fit scoring (vision-AI on recent posts) is part of your shortlist process
You run agency-brand workflows and need a brand client review workspace
You want the option to switch on a managed, performance-based service without changing tools
When to choose the alternative
A very large scraped index matters more to you than data depth per creator
You are happy running outreach yourself with automated email tracking
You want the lowest self-serve entry price and month-to-month billing
Your program is mostly gifting and coupon-tracked sales
More than a tool: platform + managed service.
Unlike Influencity, Swavy is the only AI influencer marketing platform that pairs the software with a fully managed, performance-based service. Start self-serve when you want to operate it yourself, and switch on done-for-you creator campaigns the moment you need them; same data, same login, one all-in-one influencer platform.
Frequently asked questions
Get answers to common questions here.
Is Swavy a direct replacement for Influencity?
Yes. Swavy covers the same discovery, IRM, campaign management, and reporting ground, and adds autonomous outreach and negotiation plus first-party OAuth metrics on top.
Influencity has a bigger database. Does that matter?
Can I migrate my existing creator list?
How long does it take to switch?
Do you offer migration assistance?
