What is Swavy's AI influencer marketing platform?

Swavy is an AI-powered platform that automates the entire influencer campaign pipeline — discovery, outreach, negotiation, briefing, and performance tracking — while keeping you in control through approval checkpoints.

How does AI influencer matchmaking work on Swavy?

Describe your campaign in plain language and Swavy's AI searches millions of creator profiles across Instagram, TikTok, YouTube, and Snapchat, ranking matches by compatibility score, audience quality, and brand safety — in under 15 seconds.

Can the AI negotiate with influencers on my behalf?

Yes. The negotiation agent handles offers and counter-offers autonomously within your defined budget. Every deal is presented for your approval before anything is activated.

Do I lose control when the AI runs my campaigns?

No. You set approval checkpoints at every major milestone — creator shortlist, deal terms, and content review. Nothing moves forward without your sign-off.

What results do brands see with AI-powered influencer marketing?

Brands using Swavy report 80% lower operational costs, 74% less time per campaign, and one person managing what previously required a 4-person team.

Which platforms does Swavy's AI support?

Instagram, TikTok, YouTube, and Snapchat — with outreach handled via email.

Creator marketing across the US, done right

The US is the largest creator marketing market in the world, and one of the most competitive. Saturated feeds, strict FTC disclosure rules, and audiences that shift from coast to coast. Swavy covers all of it.

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Northeast

New York · Boston

Strong verticals

Fashion

Beauty

Media

Finance

F&B

West Coast

Los Angeles · San Francisco

Strong verticals

Entertainment

Beauty

Wellness

Tech

Gaming

Fashion

Texas

Austin · Dallas

Strong verticals

Tech

Food

Sports

Outdoor

Florida

Miami · Orlando

Strong verticals

Travel

Hospitality

Luxury

Fitness

Midwest

Chicago · Detroit

Strong verticals

Retail

F&B

Automotive

Southeast

Atlanta · Nashville

Strong verticals

Music

Lifestyle

Beauty

Built for the US market

Coast-to-coast creator coverage

Across every major US market, from New York and Los Angeles to Texas and the Midwest. Direct relationships, not just database entries.

TikTok, Instagram + YouTube

Briefs, creator communications, and content review across the platforms US audiences actually watch.

USD creator payouts

Bank transfer payouts in USD, with multi-currency support for cross-border rosters.

Q4 & tentpole playbooks

Specialty service. We plan Black Friday, holiday, and back-to-school campaigns 2-3 months ahead, before creator calendars fill up.

Multi-region launches

Coordinated national launches with creators matched to each region and central reporting.

FTC compliance

FTC disclosure rules built into every brief, with clear #ad language and team review of edge cases.

First-party metrics

Real watch time and retention, not estimates

US creator rates and audience behavior vary wildly between New York, Los Angeles, Austin, and Miami. Follower counts and scraped engagement rates do not tell you what an audience actually does. First-party metrics, only available because creators connect via OAuth, let our team and our brand clients benchmark creators apples-to-apples across the country.

OAuth-connected creators surface real watch time and story-level insights

TikTok per-video view metrics

Instagram story-level insights and profile activity (bio clicks, calls, texts, emails, directions)

YouTube average view duration and traffic sources, channel-level audience demographics

The only confident way to compare a Los Angeles creator with a New York creator

How first-party metrics work

Get creators first-party metrics

Followers

326K

Engagement rate

Average likes

950K

First-party metrics

Real watch time and retention, not estimates

OAuth-connected creators surface real watch time and story-level insights

TikTok per-video view metrics

Instagram story-level insights and profile activity (bio clicks, calls, texts, emails, directions)

YouTube average view duration and traffic sources, channel-level audience demographics

The only confident way to compare a Los Angeles creator with a New York creator

How first-party metrics work

Get creators first-party metrics

Followers

326K

Engagement rate

Average likes

950K

The Swavy CRM, US market fluency on top

Every Swavy Agency campaign runs on Projects and AI Search, the same CRM and discovery tooling self-serve brands use. Our team uses it to build region-specific rosters, manage custom fields per brand, and surface creators across every US market without leaving the platform.

Projects CRM with 40+ preset columns and custom fields per brand

Composite columns bundle multi-value data like creator demographics into one cell

AI Search across 200M+ creator profiles with 20+ filters or natural-language plus image queries

The same tooling self-serve brands use, plus US creator depth on top

Tour Projects

The Swavy CRM, US market fluency on top

Projects CRM with 40+ preset columns and custom fields per brand

Composite columns bundle multi-value data like creator demographics into one cell

AI Search across 200M+ creator profiles with 20+ filters or natural-language plus image queries

The same tooling self-serve brands use, plus US creator depth on top

Tour Projects

Brand review experience

Review creators and content in one place

Brands working with Swavy Agency in the US do not approve creators over email. They log into Swavy and see each shortlisted creator with first-party metrics, agency reasoning, and a one-click accept-or-reject. Content drafts flow through the same review pipeline, so the brand stays in the loop without operating the platform.

Brand clients log in to a private workspace with per-project brand scoping

Curated creator shortlists arrive with first-party metrics and reasoning

Accept or reject creators in one click; submission drafts ladder through the same review

Reject with a mandatory reason, the creator gets clear feedback, your team stays out of email

See multi-brand management

Brand review experience

Review creators and content in one place

Brand clients log in to a private workspace with per-project brand scoping

Curated creator shortlists arrive with first-party metrics and reasoning

Accept or reject creators in one click; submission drafts ladder through the same review

Reject with a mandatory reason, the creator gets clear feedback, your team stays out of email

See multi-brand management

Case studies

Results from US brands

Real campaigns from US fashion, beauty, and haircare brands that paid for performance, not promises.

Clothing boutique with dresses and shirts on hanging racks

US; Fashion Brand; Pay per order

Pay for Orders, Not Posts: How a Global Fashion Brand Turned Creator Content into 3,200 Tracked Orders

Creator filming a makeup application on a phone

US; Beauty Brand; Pay per view

How a US Beauty Brand Exceeded Its Reach Goals by 32%

Woman with curly hair standing against a blue wall

US Haircare Brand; AI

322 Creators Live in One Month: How a US Haircare Brand Scaled UGC and Analyzed Every Comment

See all case studies

FAQ

Frequently asked questions

Get answers to common questions here.

Is the US creator market really different?

Yes, meaningfully so. It is the largest and most saturated creator market in the world. Audiences fragment by region, platform, and community, FTC disclosure rules are actively enforced, and creator rates run higher than most markets. Generic global platforms surface accounts; succeeding here requires knowing which creators actually move an audience.

Which US markets does Swavy cover?

Can I run a campaign in a single city or state?

How do US creators get paid?

What about Q4 and the holidays?

What’s a typical creator rate in New York vs. Austin?

Can I see real watch time for US creators?

Are there content compliance considerations?

Can I use the self-serve platform from outside the US?